This diploma work deals with gender and gender stereotypes in the media, in particular in television advertisements. The thesis is written in German and is conceived as theoretical and empirical. The core of this diploma work is both centered around language and content analysis of the TV commercials in Czech and German language. An important part of this work is a cd, which contains all of the analyzed commercials. The aim of this thesis is to find out in which roles women and men are presented in the commercials. On the basis of the analyzed TV commercials it will be determined whether the gender stereotypes in commercials are strengthened or whether the TV commercials are gender-correct.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:80171 |
| Date | January 2010 |
| Creators | FALADOVÁ, Andrea |
| Source Sets | Czech ETDs |
| Language | German |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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