This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173801 |
Date | January 2014 |
Creators | MAREŠOVÁ, Věra |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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