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Consumer Behaviour Towards Online Shopping of Fashion from Foreign Countries for a Population Between 18 and 25 Years Old / Consumer Behaviour Towards Online Shopping of Fashion from Foreign Countries for the French Population Between 18 and 25 Years Old

The booming of Internet has changed consumers habits in many aspects. Nowadays it is possible to buy almost anything on the Internet but also to access to some information, consumers reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This thesis is focused exclusively on shopping online for clothes and fashion accessories, investigating on a population between 18 and 25 years old. The hypotheses are based on four main aspects of buying: product, price, enjoyment and convenience. The research will provide elements and key factors on their consumer behaviour towards online shopping of fashion and how online companies could make them becoming more loyal to online shopping and become more prosperous.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262032
Date January 2016
CreatorsBerthuy, Alice
ContributorsŠtěrbová, Ludmila, Vanheems, Régine
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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