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Cílená marketingová komunikace v rámci CCM software / Targeted marketing communication within the CCM software

In my dissertation, I try to clarify the personalization of content based on the input data. Thesis deals with relatively new area of direct marketing in personalised documents delivered to end-beneficiaries through various channels, which features a classic print and e-mail. It also highlighted the importance of evaluating and analyzing the data recipient and based on feedback to modify future communications. The aim is to describe the development of application software for managing customer communication and demonstrate its effect.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201764
Date January 2015
CreatorsMimra, Jonáš
ContributorsPalovská, Helena, Vácha, Štěpán
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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