Developing subjective and objective measures of relationship quality and investigating the discriminant validity between relationship quality and service quality

Description

This thesis covers two distinct measurement development issues and has a third purpose that is to verify the similarities and differences between relationship and service quality (discriminant validity).

Links & Downloads

1. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36822

Tags

Marketing

Relationship marketing

Service quality

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/269054
Date	January 1999
Creators	Page, Narelle
Source Sets	Australiasian Digital Theses Program
Language	EN-AUS
Detected Language	English
Rights	Copyright Narelle Page 1999