This thesis reports on business opportunities that Romania and especially region of Banat offers to Czech entities and the specifics witch they have to deal with during penetration of this market. First readers learn about cultural specification of Romania and Banat, followed by business negotiation which can be expected in this area and is mainly based on cultural assumptions. Second part is devoted to analysis of the business environment of Romania as a member of the multinational institutions, because without this information can´t be Romania considered as a business partner. Final part focuses specifically on the issue of Banat region, companies that operate there and the business opportunities that the region offers. Work is ended by SWOT analysis of the business environment of Banat and recommendations for potential entrepreneurs entering the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201656 |
| Date | January 2015 |
| Creators | Vlčková, Veronika |
| Contributors | Zamykalová, Miroslava, Duben, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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