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Návrh marketingové strategie pro firmu / Marketing Strategy of a Company

The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222134
Date January 2009
CreatorsKovárníková, Jaroslava
ContributorsVodrážková, Lenka, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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