過去對於台灣單一廠商朝向大型集中化的企業集團發展及其在地交易治理模式的現象較少涉及，本研究由網絡理論出發，扣連華碩集團作為研究場域，援引Håkanson企業全球擴張模式，企圖論證華碩企業集團化過程中，如何透過獨資或合資之進入模式，佈局全球在地網絡關係，進而運用Powell組織治理模式，探討企業集團在地網絡治理模式。有別於過去文獻單從政治經濟學詮釋企業集團介入不同產業時，強調國家角色的重要性；或者從經濟地理學探討單一產業之廠商全球佈局或跨界生產網絡建構與在地鑲嵌實證研究，期能補充過去文獻之不足。經研究後發現：
一、Håkanson於1979年所提出之企業集團全球擴張模式，無法適用於華碩全球網絡擴張模式。
經本研究分析，Håkanson所提出的企業集團全球擴張模式，無法適用於華碩企業集團的全球網絡擴張模式，就其原因，應與現今之企業集團受全球網絡接軌、資訊技術的進步、市場全球化、專業技術的研發及台灣中小企業的靈活性等因素影響。故本研究依華碩案例，整理出企業集團全球擴張模式的三階段，1.單一廠商及採用海外銷售代理商階段；2.滲透到個國內外市場階段；3.產生跨國產業的公司。
二、Powell的組織交易治理模式，可以解釋華碩企業集團全球網絡下各公司在地網絡治理行為。
Powell強調網絡是一個重要的組織交易治理模式，相關研究亦指出華人企業比較重視「網絡」，透過華碩企業集團案例分析，顯示研發活動受到確保關鍵技術的限制而採用層級型；在製造活動上，受到控制產品品質及降低成本的需求，初期會採用層級型，然後隨着產品多樣化而採用網絡層級型；行銷活動為了獲取最大的銷售利益，在單一技術多角化經營期間採用市場網絡型，隨着產品多樣化而採用市場型。
三、本研究所選擇的四個影響在地組織交易治理模式因素，僅有企業價值活動具解釋性。
透過企業發展階段、各公司設立時間、進入模式及企業價值活動等四個選擇因素的迴歸分析，發現各分、子公司所從事的企業價值活動對在地組織交易治理模式有顯著影響。 / There are few researches on how a Taiwanese single manufacturer developing into a hyper-centralized group and what its localized business and management model is. Hence this paper is employed the network theory to Asus as studied case and applied Håkanson’s Corporate Global Expansion Model for Asus’ group developing process to try to explain how employ solely or joint investment entering model to layout global localized network. Furthermore, employ Powell’s organization management model to explore corporate group’s local management network. This dissertation is different from most papers focus on the role of country when interpreting from political economy view that how corporate group enters various industry. It is also different from economic geography view to explore how one single manufacturer layout globally or across industry to setup and localize completely production. I hope the approach of this paper can fill the gap.
Findings:
1. Håkanson’s Corporate Global Expansion Model submitted in 1979 can not be applied for Asus’ global network expansion model.
The reason why Håkanson’s Corporate Global Expansion Model can not be applied for Asus’ global network expansion model is modern corporate group is highly influenced by global network, information technology, market globalized, and the development of professional skills, and the flexibility for Taiwanese middle and small companies. It can be concluded that there are three stages for the corporate group to expand globally based on case Asus. First is one single producer and oversea sales agent, the next step is penetrating to foreign market, and the third phase is one cross-country manufacturer is born.
2. Powell’s organization management model can explain how Asus’ individual company’s local managing behavior under the global umbrella of Asus Corporate Group.
Powell emphasizes the network is a very important organization business management model. All the relative researches also point out that Chinese enterprises consider “network” more important than the others. Base on the stud of Asus, this paper indicates R & D development is restricted for protecting critical technology so as to employ ranking mode. As in production, by the request of controlling product quality and lowering down cost, at first, the ranking mode is required, then, along with product variety increasing, the network mode is employed. Marketing activity aims to maximize selling profit. Asus employs market network mode for a single technology with diversified managing phase while market mode for product variety situation.
3. Researching four chosen factors of influencing local organization business managing model, enterprise value activity only is explainable.
Based on the regression analysis for four chosen factors as enterprise developing stages, the setup date of each subsidiary or branch office, entering models, and enterprise value activity, the enterprise value activity of each subsidiary or branch office does significant influence on local organization business managing model.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093923001 |
| Creators | 王樂平 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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