汽車公司在台子公司之縱剖圖 / Profile of an Automobile Company Subsidiary
By
(Richard Liu)
In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves.
The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market.
The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them.
Finally the last portion details each position and its main drivers, including processes and targets.
In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0096933042 |
| Creators | 劉力群, Liu, Richard |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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