The thesis deals with an analysis of marketing communication instruments in the destination of České Budějovice. Pursuant of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of on optimal communication mix and the measures with contribute to the next development of marketing communication of the destination České Budějovice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156516 |
| Date | January 2013 |
| Creators | MASARYKOVÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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