This diploma thesis is focused on the current state of management and organization of tourism in the South Bohemian region and on finding the current offer of tourism products in the context of the development of destination management and marketing. The theoretical part defines the applied theory, related to the solved topic. Primary data was obtained from managed interviews with product managers of South Bohemian tourist areas and from an interview with the director of the South Bohemian Tourism Authority. Secondary data was drawn from websites of individual tourist areas, from www.jiznicechy.cz and from many prospectuses. In the practical part, the tourism management organization applied in the Czech Republic was compared with the organization in selected foreign destinations. As well as an analysis of individual tourist areas was carried out. On the basis of the conducted analyzes and primary research, measures and recommendations were proposed to support the development of destination management and increase the competitiveness of the South Bohemian Region.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376083 |
| Date | January 2018 |
| Creators | NOVOTNÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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