In the first part of thesis will be defined theoretical aspects of services, specifics of service marketing management. After selecting definite branch of services and the area, will be conducted marketing research. After research will be clarified role of service in development of selected area a will be proposed program for developing services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124841 |
| Date | January 2011 |
| Creators | Poláková, Kristýna |
| Contributors | Hesková, Marie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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