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Creating loyalty in relationship marketing a descriptive study of supermarket loyalty programs /

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 75 p. : ill. Vita. Includes abstract. Includes bibliographical references (p. 51-53).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/49932510
Date January 1900
CreatorsBrumley, Catherine Maria,
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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