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Exploration of repurchase intention after joining a loyalty program.

Cheng Yuet Yee. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 41-44). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.ii / ACKNOWLEDGEMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / INTRODUCTION --- p.1 / LITERATURE REVIEW --- p.3 / Definition of Loyalty Programs --- p.3 / Background of Loyalty Program Research --- p.3 / Structural Elements of Loyalty Programs --- p.5 / Extension of Consumer-Focused Loyalty Program Research --- p.13 / THEORETICAL FRAMWORK --- p.15 / Motivation as a Function of Goal Distance --- p.15 / Goal Mechanism --- p.17 / EXPERIMENT ONE --- p.21 / Overview --- p.21 / Scenarios --- p.21 / Measures --- p.23 / Results --- p.23 / Discussion --- p.24 / EXPERIEMNT TWO --- p.26 / Overview --- p.26 / Results and Discussion --- p.26 / GENERAL DISCUSSION --- p.32 / Summary of Findings --- p.32 / Theoretical Implications --- p.32 / Managerial Implications --- p.36 / Limitations --- p.36 / APPENDIX (Sample Scenarios) --- p.39 / Condition: Early Stage (one stamp) and Unit Value Absent --- p.39 / Condition: Late Stage (eight stamps) and Unit Value Present --- p.40 / REFERENCES --- p.41

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325415
Date January 2005
ContributorsCheng, Yuet Yee., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 44 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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