A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland / A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland

Description

The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate the original study in order to suggest the values for the Czech Republic, Poland and Slovakia; 3) to introduce the marketing application theoretical framework for the original study, and 4) to translate the results to marketing scholars and practitioners.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-199396

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Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199396
Date	January 2014
Creators	Čejka, Pavel
Contributors	Mohelská, Hana, Hiršová, Miloslava, Franěk, Marek, Hyršlová, Jaroslava
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/doctoralThesis
Rights	info:eu-repo/semantics/restrictedAccess