This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-1765 |
| Date | January 2008 |
| Creators | Sernrot, Eric, Gabrielsson, Alexander |
| Publisher | Umeå universitet, Informatik, Umeå universitet, Informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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