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The mere exposure effect, its relationship to estimates of memory and its role in understanding advertising persuasion

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.249112

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:249112
Date	January 2002
Creators	Goode, Alastair Ross
Publisher	University of Sussex
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation