This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
| Identifer | oai:union.ndltd.org:CLAREMONT/oai:scholarship.claremont.edu:cmc_theses-1393 |
| Date | 01 January 2012 |
| Creators | Lee, Christian Tain |
| Publisher | Scholarship @ Claremont |
| Source Sets | Claremont Colleges |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | CMC Senior Theses |
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