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Teenage girls and female television presenters : an ethnographic study of girls on representations of women in television

This thesis explores the way in which teenage girls form relationships with female television presenters and how they incorporate these images into their everyday living. Furthermore, it investigates the ways in which girls are able to use collective discussion to articulate their understanding of images of women within television texts. Drawing on my ethnographic research with a group of female teenage peers, I suggest that girls use conversations about female television presenters as a way of communicating with their peers, exploring ideas of femininity and scoping out the female landscape in preparation for their own adult lives. I argue that these female presenters are representational and are used as cautionary tales and not as aspirational role models. The focus group members demonstrate that they are knowledgeable about and cognisant with the ways in which and how the media addresses women. This contradicts commonly held assumptions about teenage girls as susceptible and easily manipulated by media images, and it also reveals a complex gendered interaction with media texts. The ‘friendships’ formed with female television presenters are a way of negotiating these girls’ teenage years, and they offer an opportunity to create a roadmap for their futures, express their anxieties and reflect nostalgically on the passing of their girlhood. Through focus group sessions, and adapting Wood’s (2009) text-in-action method, I found that my transcripts of the focus group discussions could be broken down into themes. The most commonly occurring set of terms, which appear also to anchor contemporary feminist research, are choice, empowerment, sexualisation, equality, liberation and individualism. The transcripts can also be characterised through the terms ‘disparagement’, ‘affectionate disparagement’ and ‘knowingness’. This research will discuss the ways in which such terms account for young girls’ negotiation of images of women on television. I have discovered that it is easy to underestimate the ability of young girls – they are constantly conflicted by the media images they experience and their own sense of identity, and they work hard at negotiating through this conflict.

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:604872
Date January 2014
CreatorsWayling-Yates, Amanda
ContributorsBainbridge, Caroline ; Nunn, Heather ; Biressi, Anita
PublisherUniversity of Roehampton
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Sourcehttps://pure.roehampton.ac.uk/portal/en/studentthesis/teenage-girls-and-female-television-presenters(c661b68c-6b6a-48af-b1ee-997acf918491).html

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