Traditional views on voting behaviour assume that decisions are based on party political issues and the state of the economy. Researchers are recognizing the role of the image of parties and politicians as being important but little research has been undertaken on what constitutes image in a political context and the extent to which this may influence voting behaviour. This research aims to increase our understanding of the role of image by testing the following hypotheses drawn from the marketing/reputation and political science literatures.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:488983 |
| Date | January 2005 |
| Creators | Mian, Takir |
| Publisher | University of Manchester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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