Dissertation / This study investigates the role of radio in South African education, with Phalaphala FM as a case
study. The aim was to investigate the extent to which Phalaphala FM's programmes include
educational material and the extent to which the respondents listen to Phalaphala FM to satisfy
their educational needs. Phalaphala FM as a regional radio station predominantly serves rural
listeners, as they often do not have access to alternative forms of media. The theoretical point of
departure is the uses and gratifications with its emphasis on the active audience concept. Content
analysis of Phalaphala FM' s programme schedule was conducted to determine the amount of
educational material. Focus group interviews and survey research were used to determine the
respondents' media usage patterns. The results indicate that entertainment programmes are given
more time on Phalaphala FM and that the respondents prefer entertainment programmes, to
informational and educational programmes. / Educational Studies / M.A. (Communication)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/15618 |
| Date | 06 1900 |
| Creators | Netshitomboni, Rabelani Lusani |
| Contributors | Wigston, David James, Pitout, Magriet |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Format | 1 online resource (vii, 153 leaves) |
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