This thesis investigates the implications of Media Prima Berhad’s (MPB) corporate growth. MPB is the largest media group in Malaysia and is highly influential due to its ownership status. The expansion has been influential as it has transformed the local television industry into a concentrated state with the potential to create a monopoly and limit competition in the small market. The study aims at addressing two main research questions. What are the transformations that have taken place in the local TV market and content industry since MPB consolidation? How do media practitioners employ space for freedom of expression and generate new ideas in television production? The study also intends to discover the differences of MPB TV networks programming in terms of local and imported content and informative and entertainment content since MPB conglomeration. The investigation is executed using a political economy framework that highlights the interrelationship of state governance in the development of the communication industry for national prosperity. The historical approach of the Malaysian television industry blends the key state policies and incidentals that contribute to the restructuring of the industry. Semi-‐structured interviews were conducted to address the issue of MPB’s transformation in the post-‐conglomeration era, whilst content analysis of MPB TV networks’ programming identifies the implications of MPB’s corporate expansion for its television programming, particularly entertainment, informative, local and foreign programmes. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-‐saving strategy and sharing of resources have been the keys to success. MPB is an integrated media corporation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. The platform for creative expression and information remains limited. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:631514 |
| Date | January 2014 |
| Creators | Sabran, Rosidayu Binti |
| Contributors | Simmons, Tracy; Reilly, Paul |
| Publisher | University of Leicester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://hdl.handle.net/2381/29313 |
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