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Tržní příležitosti pro moderní perorální antibiabetika a position nového přípravku / Market opportunities for modern peroral antidiabetic grugs and new product positioning

Diabetes Mellitus is a group of diseases, prevalence and incidence of which is on the rise not only in the Czech Republic, but also worldwide. This diploma work aims to analyze market situation and opportunities for modern oral anti-diabetic drugs. This work also designs suitable positioning for new OADs of Novartis -- Galvus and Eucreas.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77780
Date January 2010
CreatorsRůžička, Tomáš
ContributorsLešetický, Ondřej, Jordán, Peter
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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