First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10161 |
| Date | January 2008 |
| Creators | Malínek, Jiří |
| Contributors | Kovář, František, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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