Twenty-one publications or parts thereof are presented within the subject area of retailing. The aim of the collection is to explore a number of the consequences of increased concentration in the British retail sector. These include the opportunity to appraise retailer strategy and financial performance by evaluating the public's perception of the relative market position or 'image' of competing retailers. How such positioning can be used to monitor retail strategy, explain the process of market innovation and assess location decisions are identified. The effects on small scale retailing and on suppliers to retailers are considered. Finally, two approaches towards understanding consumer shopping behaviour are explored.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:632644 |
| Date | January 1995 |
| Creators | Davies, Geraint Jones |
| Publisher | University of Manchester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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