Inthis thesis, I develop empirical models to measure the impact of launching new products in the marketplace.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:497842 |
| Date | January 2007 |
| Creators | González, Jorge |
| Publisher | London Business School (University of London) |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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