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The effect of social context on advertising reception

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:421784
Date January 2005
CreatorsPuntoni, Stefano
PublisherLondon Business School (University of London)
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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