The research is concerned with ’textile semantics’ and explores the communicative capacity of printed textiles in public spaces. The research investigates the influence of content, cloth and context on the reading of textiles, exploring the semiotic sign systems that enable textiles to function as a channel for the production and exchange of meaning between designer as encoder/producer and viewer as receiver/ consumer. The research examines historical precedents for textiles functioning as a communication medium and considers the designer’s role as encoder of cultural meaning through the visual image in textiles, identifying modes of communication in both historical and contemporary examples. A critical theoretical framework based in semiotics and communication theory is adopted as a generative and analytical tool in the research to explore the communication process through textiles. The development of this critical framework is supported by existing research from areas such as product semantics, consumer behaviour studies and material culture studies, and the application of semiotic theory in related art and design disciplines such as fashion is discussed. Methodologies developed from this framework were implemented in two practical case studies where printed textiles encoded with specific meanings were installed in public spaces and responses to the work evaluated. This enabled testing of communication intent and effect, comparing the practitioner’s communication intentions with the meanings viewers ascribed to the visual content but also determining the influence of medium and site on their readings, demonstrating variation and commonality of responses.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:650298 |
| Date | January 2012 |
| Creators | Andrew, Sonja Michelle |
| Publisher | University of the Arts London |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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