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Aggregate advertising response models : the state of the art

John D. C. Little. / Bibliography: p. [39]-[42].

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/1950
Date January 1979
ContributorsLittle, John D. C.
PublisherAlfred P. Sloan School of Management, MIT
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format38, [4] p., 3002103 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; 1048-79.

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