The thesis focuses on the analysis of the communication mix of the selected company. It consists of theoretical and analytical part and suggestions for improvement. The theoretical part specifies basic principles of marketing, especially communication mix. In the analytical part, the selected company is analysed with various methods. In the suggestions part, the main objective was to create new communication tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402072 |
| Date | January 2019 |
| Creators | Solarová, Anna |
| Contributors | Hornungová, Jana, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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