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SafeTool Marketing Plan 2007/2008

<p>The importance and necessity of a Strategic Marketing Plan for SafeTool has been well recognized.Actions are to be undertaken internally to match the external needs of the customers.</p><p>An approach based on customer satisfaction and on identifying customers’ patterns is proposed in the thesis to better project the companies’ competitive advantages and respond to customers’ preferences.A detailed Marketing Plan is suggested and reinforced with an actionable plan for 2007/2008.</p><p>Through its execution, we aim at repositioning SafeTool through the delivery of the central value proposition based on three cornerstones: Efficiency, Cost reduction and Social responsibility. This Marketing plan will help build a Marketing Culture in SafeTool and a recognizable brand identity through the different tactics suggested in this report.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-990
Date January 2007
CreatorsMhamedi, Hiba, Guennoun, Hicham
PublisherJönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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