Macháč, R. Strategic management of gardening and landscaping company. Diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis deals with strategic management of the company and its goal is to create variants of strategy and assess the current state of the company STROMMY COMPANY Ltd. and the market in which it operates. The partial aim is to implement strategic management of the company. To analyse the external environment is used PESTE analysis and Porter´s five force analysis. Internal environment is analyzed using a model 7S, analysis of internal resources and financial analysis. Based on the identification and analysis of key success factors there were used IE matrix and SWOT matrix and were formulated strategic recommendations and actions to implement strategic management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431633 |
| Date | January 2017 |
| Creators | Macháč, Radim |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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