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Att kommunicera hela vägen - : - En fallstudie av kommunikation via webbplatsen

Abstract Purpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication. Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website. Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor. To improve the communication Japanporten should use more and better arguments and improve the navigation and design of the website.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-6778
Date January 2006
CreatorsOhlsson, Viktoria
PublisherUppsala universitet, Institutionen för informationsvetenskap, Uppsala : Institutionen för informationsvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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