The master thesis deals with creation of communication mix of the company Mlékárna Polná spol. s r. o. The theoretical part defines basic knowledge from marketing area and it further informs of marketing communication. The analytical part contains a detailed analysis of the current state of company. It includes a marketing research and interpretation of its results. Gained information from performed analyses will be the basis for creation of a new communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319475 |
| Date | January 2017 |
| Creators | Kodrasová, Nikol |
| Contributors | Jeklová, Stanislava, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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