The diploma thesis deals with analysis of marketing communication. The theoretical part presents basic marketing and marketing communication terms. The practical part contains basic information on the reality estate office Lotos Reality. Next, it analyses the marketing communication of this specific company. By the means of questionnaire survey the proposals to improve the marketing communication were worked out and they are summarized in the conclusion
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233043 |
| Date | January 2014 |
| Creators | Tomášková, Lenka |
| Contributors | Matras, Tomáš, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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