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Návrh komunikačního mixu společnosti / The Proposal of Company Communication Mix

This diploma thesis focuses on problems of communication mix of the company Huhtamaki ČR, a. s. The first part deals with the theoretical knowledge of marketing. Next part analyzes the current status of the communication mix of the company. In the last section suggests for an optimal solution for changes in communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223688
Date January 2012
CreatorsKlusáček, Jiří
ContributorsSýkorová, Pavla, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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