This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:254256 |
| Date | January 2016 |
| Creators | Krmíček, Vlastimil |
| Contributors | Vymazal, František, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds