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Propagace - výzkum dosahu média, výzkum účinnosti / Propagation- analysis of medi reach

The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76398
Date January 2009
CreatorsTošnarová, Kristýna
ContributorsBártová, Hilda, Matěnová, Alena
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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