Return to search

Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa

M.B.A. / The purpose of this research project will be to test the impacts of HIV/AIDS and the manner in which it will influence changes in marketing strategies for Retail Food Companies in the future. The research questions posed are: What do Retail Food Companies perceive the impact of HIV/AIDS to be on their customer profile in the next 5 years? Do Retail Food Companies have marketing strategies in place to address the impact of HIV/AIDS on their primary target market? Do Retail Food Companies perceive HIV/AIDS to impact on their current product portfolio and their product portfolio in the next 5 years?

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3164
Date27 August 2012
CreatorsVeerasamy, Ashika
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis

Page generated in 0.0017 seconds