As a corollary to The Declaration of Commitment, adopted by the United Nations General Assembly Special Session on HIV/AIDS in June 2001, the international community recently adopted a World AIDS Campaign that seeks to eradicate HIV/AIDS related stigma and discrimination. To this end, the campaign incorporates several educational strategies, such as a poster campaign, that advocate the just and equal treatment of people living with HIV/AIDS. In an effort to develop an understanding of these educational efforts, this study deconstructs the 2002-2003 World AIDS Campaign posters. While the overall results suggest that the campaign has been successful in redefining the image of HIV/AIDS, it was also found that the posters may actually serve to reinforce stigma and discrimination. Using a textual analysis, this study uncovers the underlying ideological and cultural assumptions that exist within campaign posters and indicates how they operate in relation to the overall objective of the campaign.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.19393 |
| Date | January 2003 |
| Creators | Johnny, Leanne M. |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Master of Arts (Department of Integrated Studies in Education) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001996993, Theses scanned by McGill Library. |
Page generated in 0.0114 seconds