The diploma thesis focuses on amendments of marketing strategy of Airport Brno, a.s. so that it is consistent with both the short-term objectives and the long-term objectives. The theoretical part of the thesis deals with understanding marketing and describes air transport and airports activities. In the practical part is an analysis of the current situation and based on the findings were created own proposals and recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414487 |
| Date | January 2020 |
| Creators | Prokopová, Monika |
| Contributors | Eliáš, Daniel, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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