The thesis deals with web analytics of content based websites. Its primary aim is to design metrics of a web analysis and range of the metrics. This allows a proprietor of the content based websites to evaluate the state of the web and also its changes. The following is a practical example of handling website metrics and how to evaluate a web redesign with the help of these metrics. The first and second chapter lists literature of web analysis and specifies a purpose of the thesis and its target group. In the paragraphs that follow, I explain the theoretical starting-points and major concepts in further detail. In the third chapter I describe the main targets of content based websites because con-sequently defined metrics should reflect these targets and aim for them. Then I underline some specific problems of content based websites analysis. The fifth chapter forms the crux of this work. First, I define right metrics and then present the very design of metrics for analysis of content based websites. The proposed metrics describe interpretation of values, possibilities of segmentation and also relation to other metrics. In the fifth chapter there is an example of some metrics applied to real data of two content based websites with a description of how to work with these metrics.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124785 |
| Date | January 2011 |
| Creators | Hejl, Radomír |
| Contributors | Mittner, Jan, Buchalcevová, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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