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Ett klassiskt marknadskommunikationsproblem : Motsvarar Apples image den profil de vill visa?

In this essay the authors are trying to level the success in the IT-company Apple’s market communication. The problem investigated is if the company’s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey. A number of people were interviewed and a number of commercials and earlier studies were used. The authors came to the conclusion that Apple’s profile, due to a well performed market strategy, in many ways are equal to the markets image of the company, which this essay hopefully will show.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-1716
Date January 2008
CreatorsEriksson, Erik, Johansson, Gustav, Lagnemark, Fredrik, Bengtsson, Hjalmar
PublisherSödertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande, Huddinge : Institutionen för ekonomi och företagande
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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