This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504001 |
| Date | 08 1900 |
| Creators | Greer, Hiram V. |
| Contributors | Vaughan, Mack D., Nichols, Martha, 1934- |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 34 leaves, Text |
| Coverage | United States - Texas, United States - New Mexico, United States - Arizona, United States - Oklahoma, United States - Colorado |
| Rights | Public, Greer, Hiram V., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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