After more than three decades of country-of-origin (COO) research, product origin has become a more complicated construct. With the trend towards multi-national production and sourcing structures, oftentimes products can be associated with more than just one COO cue -- making them so-called hybrids. This paper presents the first detailed literature review of the related new research stream in the COO arena. In this context, the shaping of new trade regimes within the Association of South East Asian Nations (ASEAN) provides an interesting hybrid research setting, given that all major regional car segments are dominated by such hybrids -- both for country-of-brand (COB), country-of-assembly (COA), and country-of-components (COC). Taking cars 'made in and for' the three main markets of ASEAN, namely Thailand, Malaysia and Indonesia, the research covers perceived quality and image of such hybrids. / thesis (PhD)--University of South Australia, 2005.
| Identifer | oai:union.ndltd.org:ADTP/284120 |
| Date | January 2005 |
| Creators | Seidenfuss, Kai-Uwe |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright 2005 Kai-Uwe Seidenfuss |
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