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Studie rozvoje podnikání při zabezpečení služeb zákazníkům / Business Development Study to Provide Customer Service

The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399649
Date January 2019
CreatorsWenigová, Anna
ContributorsTesař, Rostislav, Jurová, Marie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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