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The effect of organisational image on talent management within a higher education institution.

There is a generally accepted view that organisations that perform well in any industry
are able to do so because of their ability to attract, recruit and retain a workforce of high
calibre. This research report has been necessitated by the impact of factors affecting
talent management at higher education institutions. In this study, two variables are
under scrutiny, i.e. organisational image and talent management. A quantitative
research methodology was utilised to test the effect of organisational image on talent
management using responses from 252 respondents to a self-administered electronic
survey questionnaire. The research instrument was composed of four major sub-scales,
i.e. Personal View, Job satisfaction and Career Path, General Image and Opportunities
and Rewards. Statistical data analysis reveals that respondents differ on what they
perceive to be important factors on talent management and their response is affected by
matters relating to organisational image. Data was stratified and compared amongst
different groups, i.e. gender, race, staff category, academic title, Peromnes grade, years
of lecturing experience in this institution and total years of lecturing, Faculty and
College/Division. These variables in personal/biographical data were examined in
relation to how respondents responded in each of the four sub-scales. Whilst personal
view and opportunities and rewards aspect of talent management matter, they do not
take precedence on matters relating to general image and job satisfaction and career
path. / Thesis (MBA)-University of KwaZulu-Natal, Durban, 2012.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/11272
Date26 September 2014
CreatorsMbona, Skhumbuzo Aubrey.
ContributorsBozas, Alec.
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis

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