The main aim of this thesis was to identify used tools of marketing communication and their effectiveness for a specific facility unit. Identification was based on the analysis of the current situation. Another objective of this work was to suggest optimal communication mix. As the subject of exploration I chose apartment house Residence U Cerne veze in Ceske Budejovice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153305 |
| Date | January 2013 |
| Creators | CHLUMÁKOVÁ, Ivana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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