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Segmental contribution accounting system design for marketing performance assessment: a hypothetical case.

by Fong Kwan-ting, Ronald, Koo Cheuk-wah, Anthony. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 56-58). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF EXHIBITS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objective of this Project --- p.2 / Planning and Allocating Resources --- p.2 / Controliing Operations --- p.3 / Evaluating the Performance of Segment Managers --- p.3 / Background of C&P Company -- a Hypothetical Case --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.5 / Marketing Performance Assessment --- p.5 / Marketing Efficiency --- p.6 / Marketing Effectiveness --- p.7 / Marketing audit --- p.7 / Marketing effectiveness --- p.9 / Recent Developments of Marketing Performance Assessment --- p.10 / Concluding Remarks --- p.13 / Segmental Contribution Analysis --- p.14 / Terminologies Used in Segmental Contribution Analysis --- p.14 / Direct fixed costs --- p.14 / Common fixed costs- --- p.15 / Contribution margin --- p.15 / Performance margin --- p.15 / Segment margin --- p.15 / Residual income analysis --- p.16 / Net income --- p.16 / Segmental Contribution Accounting System --- p.16 / Application of the Proposed Segmental Contribution Accounting System --- p.18 / Contribution margin --- p.18 / Segment margin --- p.18 / Evaluating segment manager's performance --- p.19 / Concluding Remarks --- p.19 / Chapter III. --- SYSTEM DESIGN FOR THE C&P COMPANY --- p.21 / Prototype --- p.21 / Input Formats --- p.21 / Output Formats --- p.22 / Structure Analysis --- p.22 / Data Flow Diagram --- p.22 / System Dictionary --- p.23 / Transform Descriptions --- p.23 / Chapter IV. --- CONCLUSION & DIRECTION FOR FUTURE RESEARCH --- p.24 / EXHIBITS --- p.25 / BIBLIOGRAPHY --- p.56

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319317
Date January 1994
ContributorsFong, Kwan-ting Ronald., Koo, Cheuk-wah Anthony., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vi, 58 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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