by Fong Kwan-ting, Ronald, Koo Cheuk-wah, Anthony. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 56-58). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF EXHIBITS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objective of this Project --- p.2 / Planning and Allocating Resources --- p.2 / Controliing Operations --- p.3 / Evaluating the Performance of Segment Managers --- p.3 / Background of C&P Company -- a Hypothetical Case --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.5 / Marketing Performance Assessment --- p.5 / Marketing Efficiency --- p.6 / Marketing Effectiveness --- p.7 / Marketing audit --- p.7 / Marketing effectiveness --- p.9 / Recent Developments of Marketing Performance Assessment --- p.10 / Concluding Remarks --- p.13 / Segmental Contribution Analysis --- p.14 / Terminologies Used in Segmental Contribution Analysis --- p.14 / Direct fixed costs --- p.14 / Common fixed costs- --- p.15 / Contribution margin --- p.15 / Performance margin --- p.15 / Segment margin --- p.15 / Residual income analysis --- p.16 / Net income --- p.16 / Segmental Contribution Accounting System --- p.16 / Application of the Proposed Segmental Contribution Accounting System --- p.18 / Contribution margin --- p.18 / Segment margin --- p.18 / Evaluating segment manager's performance --- p.19 / Concluding Remarks --- p.19 / Chapter III. --- SYSTEM DESIGN FOR THE C&P COMPANY --- p.21 / Prototype --- p.21 / Input Formats --- p.21 / Output Formats --- p.22 / Structure Analysis --- p.22 / Data Flow Diagram --- p.22 / System Dictionary --- p.23 / Transform Descriptions --- p.23 / Chapter IV. --- CONCLUSION & DIRECTION FOR FUTURE RESEARCH --- p.24 / EXHIBITS --- p.25 / BIBLIOGRAPHY --- p.56
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319317 |
| Date | January 1994 |
| Contributors | Fong, Kwan-ting Ronald., Koo, Cheuk-wah Anthony., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vi, 58 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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